
Cascade Greetings 
Looking for a greeing card line that: Helps baby boomers laugh at lifes experiences? Shows baby boomer women enjoying and celebrating their journey through life? Portrays baby boomer women as they want to be seen vital and energetic?
"Boomer Humor"
Boomer Humor is a greeting card line aimed exclusively at female baby boomers. Its mission is to help baby boomers laugh at lifes experiences and show baby boomer women enjoying and celebrating their journey through life.
Few greeting cards in the marketplace today show baby boomer women at their best being vital, energetic and ready to laugh. Boomer Humor reinforces the self-image of baby boomers growing older will not set limits on their lives.
Meet Tracy Taravade
Tracy knows baby boomers. About 76 million boomers are in the U.S. and they currently represent about 29% of the U.S. population. This is the fastest growing population segment in the card-buying market.
Tracy introduced the Boomer Humor collection in 2006 to reach out to this important group of people. Tracys mission is to help boomer women deepen their emotional connections as they rebuild, redefine and recreate a new beginning for the second half of their lives.
About the Artist
Illustrations for the Boomer Humor collection were created by Monica Lind, a fashion illustrator based in Paris. Monicas work has appeared in Cosmopolitan, Vogue, Glamour, Vanity Fair, The New Yorker, Marie Claire, "O" Magazine, In-Style, and Nordstroms. Monica is represented by Watson-Spierman Productions of New York.
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